XV.B.1. Objectives of safety communication

Safety communication aims at:

• providing timely, evidence-based information on the safe and effective use of medicines;
• facilitating changes to healthcare practices (including self-medication practices) where necessary;
• changing attitudes, decisions and behaviours in relation to the use of medicines;
• supporting risk minimisation behaviour;
• facilitating informed decisions on the rational use of medicines.

In addition to the above effective, high-quality safety communication can support public confidence in the regulatory system.